Craft
bandofbeards.org
Band of Beards is a veteran-owned, US-based ecommerce store that sells premium beard oils made with natural ingredients. The brand emphasizes high-quality grooming products marketed for their distinctive scents and grooming benefits.
Products
6
Collections
2
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#1233 / 16375
Faster than 92% of stores
Beauty & Skincare Ranking
#53 / 859
Top 6% in category
Category Avg Performance
54
+23 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#963 in Beauty & Skincare
Below 83% of stores
99% below average
6 products vs 445 avg
Faster than 94% of Beauty & Skincare stores
PageSpeed score: 77/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
99% below average
avg
97% below average
avg
91% below average
avg
94% below average
avg
Category Intelligence
How Craft compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 83% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
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About Craft
Craft is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 6 products organized across 2 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Craft uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Craft achieves a performance score of 77/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Craft ranks #963 out of 1155 stores we track. This places them in the top 83% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
