Blockshop
barbaraellick.com
Barbara Ellick Jewelry is an online jewelry store specializing in necklaces, bracelets, earrings, rings, and charms, including lab-grown diamond options and pieces under $1000. The brand, operated by Debbie and Lexi Wallace, offers both everyday and luxury jewelry pieces with gift options and a subscription service available.
Products
258
Collections
17
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6812 / 16375
Faster than 58% of stores
Jewellery & Watches Ranking
#317 / 758
Top 42% in category
Category Avg Performance
57
+4 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#427 in Jewellery & Watches
Above average (top 39%)
68% below average
258 products vs 802 avg
Faster than 58% of Jewellery & Watches stores
PageSpeed score: 61/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
68% below average
avg
76% below average
avg
68% below average
avg
93% below average
avg
Category Intelligence
How Blockshop compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BlockshopType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 39% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Blockshop
Blockshop is a jewellery & watches ecommerce store built on and operating in DE. The store currently offers 258 products organized across 17 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Blockshop uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Blockshop achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blockshop has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Blockshop ranks #427 out of 1082 stores we track. This places them in the top 39% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
