Basicapparel
basicapparel.com
Basic Apparel is an online fashion retailer specializing in organic, recycled, and responsibly-produced everyday clothing. The brand focuses on timeless wardrobe essentials including t-shirts, dresses, jeans, outerwear, and accessories designed for repeated wear across seasons.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,140
Collections
112
Pages
35
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14809 / 16374
Faster than 10% of stores
Fashion & Clothing Ranking
#2693 / 2988
Top 90% in category
Category Avg Performance
57
-21 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.030
Cumulative Layout Shift
130ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4418 Fashion & Clothing stores
#547 in Fashion & Clothing
Top 12% of stores
41% above average
1,140 products vs 811 avg
Slower than 90% of Fashion & Clothing stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 4418 stores in Fashion & Clothing
41% above average
avg
23% above average
avg
8% below average
avg
90% below average
avg
Category Intelligence
How Basicapparel compares to other fashion & clothing stores
22%
of Fashion & Clothing stores use Zip (Quadpay)
Insights
- 76% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 12% by catalog size
low
Basic content (35 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Basicapparel
Basicapparel is a fashion & clothing ecommerce store built on Shopify and operating in DK. The store currently offers 1,140 products organized across 112 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Basicapparel uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Basicapparel achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Basicapparel has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other fashion & clothing stores, 76% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Basicapparel ranks #547 out of 4418 stores we track. This places them in the top 12% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
