Basilandbailey
basilandbailey.com
Basil & Bailey is a curated homeware and furniture retailer offering a carefully selected collection of interior design products including ceramics, candle holders, lighting fixtures, mirrors, and decorative homewares for home lovers. The store also features jewelry, prints, and themed collections like their 'Into the Sauce Edit' and gift guides.
Products
41
Collections
16
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#7556 / 16375
Faster than 54% of stores
Homeware Ranking
#237 / 457
Top 52% in category
Category Avg Performance
58
+2 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#463 in Homeware
Below 69% of stores
95% below average
41 products vs 898 avg
Slower than 52% of Homeware stores
PageSpeed score: 60/100
Category Benchmarks
Compared to 673 stores in Homeware
95% below average
avg
79% below average
avg
80% below average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 69% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Basilandbailey
Basilandbailey is a homeware ecommerce store built on Shopify and operating in FI. The store currently offers 41 products organized across 16 collections, making it comparable in size for the homeware category.
Theme and Design
Basilandbailey uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Basilandbailey achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Basilandbailey has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Homeware category, Basilandbailey ranks #463 out of 673 stores we track. This places them in the top 69% of homeware stores by product catalog size.
Last scanned
Feb 25, 2026
