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Wraptious

shopify

wraptious.com

Wraptious is a homeware and gifts retailer that features curated products from independent artists, including vegan-suede cushions, fine art prints, tea towels, and china mugs. The brand differentiates itself through championing artists, offering bespoke customization services, and environmental sustainability by planting a tree with each order.

Homeware
Impulse
FI / EUR
TrustPilot
PayPal
Visit Store

Products

136

Collections

21

Pages

40

Blog Posts

86

CommerceRank Score

Overall store health assessment based on 5 key factors

B

77/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#5455 / 16375

Faster than 67% of stores

Homeware Ranking

#169 / 457

Top 37% in category

Category Avg Performance

58

+6 above avg

Category Avg LCP

2.0s

64

Performance

90

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.1s

Speed Index

Store Audit

Actionable insights compared to 673 Homeware stores

#340 in Homeware

Below 51% of stores

85% below average

136 products vs 898 avg

Faster than 63% of Homeware stores

PageSpeed score: 64/100

Category Benchmarks

Compared to 673 stores in Homeware

Products136 / avg 898

85% below average

avg

Collections21 / avg 78

73% below average

avg

Pages40 / avg 20

100% above average

avg

Blog Posts86 / avg 29

197% above average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 51% by catalog size

Content Investment

high

Strong content (86 blogs, 40 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

136 products21 collections40 pages86 blogs

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About Wraptious

Wraptious is a homeware ecommerce store built on shopify and operating in FI. The store currently offers 136 products organized across 21 collections, making it comparable in size for the homeware category.

Theme and Design

Wraptious uses the Impulse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Wraptious achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Wraptious uses TrustPilot for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Wraptious ranks #340 out of 673 stores we track. This places them in the top 51% of homeware stores by product catalog size.

Last scanned

Feb 19, 2026

Wraptious | Homeware Store Analysis | CommerceRank