Minimal
basilnco.com
Basil & Co. is an online jewelry retailer specializing in sterling silver and fashion jewelry including evil eye amulets, hamsa pieces, bracelets, necklaces, earrings, and rings with dedicated collections for men and traditional red string bracelets inspired by Mediterranean and cultural designs.
Products
272
Collections
9
Pages
4
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#10852 / 16375
Faster than 34% of stores
Jewellery & Watches Ranking
#507 / 758
Top 67% in category
Category Avg Performance
57
-5 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#416 in Jewellery & Watches
Above average (top 38%)
66% below average
272 products vs 802 avg
Slower than 67% of Jewellery & Watches stores
PageSpeed score: 52/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
66% below average
avg
88% below average
avg
86% below average
avg
83% below average
avg
Category Intelligence
How Minimal compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
MinimalType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 38% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Minimal
Minimal is a jewellery & watches ecommerce store built on and operating in US. The store currently offers 272 products organized across 9 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Minimal uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Minimal ranks #416 out of 1082 stores we track. This places them in the top 38% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
