Eles Designs
eles-designs.com
Eles Designs is a fine jewellery brand by designer Laura Serrafero offering handcrafted pieces in sterling silver and gold featuring natural gemstones and baroque pearls. The store presents curated collections with distinctive names like Flora, Gemma, Wabi Sabi, and Perla, along with bespoke jewellery services.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
270
Collections
16
Pages
6
Blog Posts
12
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13018 / 16375
Faster than 21% of stores
Jewellery & Watches Ranking
#616 / 758
Top 81% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#418 in Jewellery & Watches
Above average (top 39%)
66% below average
270 products vs 802 avg
Slower than 81% of Jewellery & Watches stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
66% below average
avg
78% below average
avg
79% below average
avg
74% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 39% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Eles Designs
Eles Designs is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 270 products organized across 16 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Eles Designs uses the Atlantic theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Eles Designs achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Eles Designs has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Eles Designs ranks #418 out of 1082 stores we track. This places them in the top 39% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
