Shopfairy
shopfairy.co.uk
ShopFairy Jewellery specializes in customizable charm necklaces, charm bracelets, and tarnish-free jewellery available in gold and silver finishes. The store offers a wide range of charm jewelry including earrings, anklets, personalised pieces, and pearls with next-day dispatch services.
Products
270
Collections
32
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+12 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
66% below average
270 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 69/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
66% below average
avg
56% below average
avg
68% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
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About Shopfairy
Shopfairy is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 270 products organized across 32 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Shopfairy uses the Vessel theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shopfairy achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shopfairy uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Shopfairy ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
