Batonrougeparis
batonrougeparis.com
Bâton Rouge Paris is a Parisian beauty boutique that manufactures custom-made, eco-responsible lipsticks. Customers can personalize every aspect of their lipstick including color, texture, and fragrance through the store's in-person colorimetry atelier experience or online shop.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
45
Collections
7
Pages
15
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Beauty & Cosmetics category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13776 / 16375
Faster than 16% of stores
Beauty & Cosmetics Ranking
#320 / 403
Top 79% in category
Category Avg Performance
56
-14 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
80ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#292 in Beauty & Cosmetics
Below 51% of stores
86% below average
45 products vs 315 avg
Slower than 79% of Beauty & Cosmetics stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
86% below average
avg
87% below average
avg
21% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 51% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Batonrougeparis
Batonrougeparis is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 45 products organized across 7 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Batonrougeparis uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Batonrougeparis achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Batonrougeparis has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Batonrougeparis ranks #292 out of 572 stores we track. This places them in the top 51% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
