Craft
batteriesandbutter.com
Batteries and Butter is a wholesale battery supplier offering a wide range of battery types including alkaline, lithium, rechargeable, coin, and watch batteries from trusted brands like Energizer, Sony, and Panasonic in various sizes (AA, AAA, 9V, C, D, and specialized formats). The company has been in business for over 60 years and provides bulk wholesale pricing with free shipping on orders over $1,500.
Performance Needs Attention
This store scores 14/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
142
Collections
365
Pages
15
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 41 points below Electronics category average (55)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#16218 / 16375
Faster than 1% of stores
Electronics Ranking
#232 / 233
Top 100% in category
Category Avg Performance
55
-41 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
180ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 345 Electronics stores
#146 in Electronics
Above average (top 42%)
91% below average
142 products vs 1,637 avg
Slower than 100% of Electronics stores
PageSpeed score: 14/100
No BNPL options
59% of Electronics stores offer PayPal
Category Benchmarks
Compared to 345 stores in Electronics
91% below average
avg
340% above average
avg
50% below average
avg
94% below average
avg
Category Intelligence
How Craft compares to other electronics stores
0%
of Electronics stores use this theme
Insights
- 59% of Electronics stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 42% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Electronics Stores
Other electronics stores with similar size
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About Craft
Craft is a electronics ecommerce store built on and operating in DE. The store currently offers 142 products organized across 365 collections, making it comparable in size for the electronics category.
Theme and Design
Craft uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Craft achieves a performance score of 14/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other electronics stores, 59% of electronics stores offer paypal
Competitive Positioning
Within the Electronics category, Craft ranks #146 out of 345 stores we track. This places them in the top 42% of electronics stores by product catalog size.
Last scanned
Feb 24, 2026
