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Beachwaver-UK/Main

beachwaver.co.uk

Beachwaver UK is an online retailer specializing in viral rotating curling irons and hair styling tools available in multiple collections including Pretty Pastels, Midnight Rose, Neon, and Glitter variants. The store also offers complementary haircare products designed to simplify hair styling.

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Performance Needs Attention

This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

28

Collections

14

Pages

14

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

F

36/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 27 points below Beauty & Cosmetics category average (56)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#15750 / 16375

Faster than 4% of stores

Beauty & Cosmetics Ranking

#384 / 403

Top 95% in category

Category Avg Performance

56

-27 below avg

Category Avg LCP

1.9s

Faster than avg

29

Performance

85

Accessibility

83

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.060

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#347 in Beauty & Cosmetics

Below 61% of stores

91% below average

28 products vs 315 avg

Slower than 95% of Beauty & Cosmetics stores

PageSpeed score: 29/100

No BNPL options

65% of Beauty & Cosmetics stores offer PayPal

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products28 / avg 315

91% below average

avg

Collections14 / avg 52

73% below average

avg

Pages14 / avg 19

26% below average

avg

Blog Posts3 / avg 27

89% below average

avg

Category Intelligence

How Beachwaver-UK/Main compares to other beauty & cosmetics stores

Insights

  • 65% of Beauty & Cosmetics stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 61% by catalog size

Content Investment

low

Basic content (14 pages)

Tech Stack Maturity

Basic stack

No review platform (32% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

International

Store Timeline & History

Feb 2026

28 products14 collections14 pages3 blogs

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About Beachwaver-UK/Main

Beachwaver-UK/Main is a beauty & cosmetics ecommerce store built on and operating in GB. The store currently offers 28 products organized across 14 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Beachwaver-UK/Main uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Beachwaver-UK/Main achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 83/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Beachwaver-UK/Main has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal

Competitive Positioning

Within the Beauty & Cosmetics category, Beachwaver-UK/Main ranks #347 out of 572 stores we track. This places them in the top 61% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 24, 2026

Beachwaver-UK/Main | Beauty & Cosmetics Store Analysis | CommerceRank