Merwave
merwave.co.uk
Merwave is a beauty and hair care brand that creates specialized products designed for wavy hair. Their product line focuses on delivering soft, defined beach waves while reducing frizz, targeting women seeking enhanced hair care solutions that boost confidence and hair appearance.
Products
29
Collections
11
Pages
71
-7Blog Posts
170
+16CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#1998 / 16375
Faster than 88% of stores
Beauty & Cosmetics Ranking
#52 / 403
Top 13% in category
Category Avg Performance
56
+17 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
103ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
341ms
Time to First Byte
4.2s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#341 in Beauty & Cosmetics
Below 60% of stores
91% below average
29 products vs 315 avg
Faster than 87% of Beauty & Cosmetics stores
PageSpeed score: 73/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
91% below average
avg
79% below average
avg
274% above average
avg
530% above average
avg
Category Intelligence
How Merwave compares to other beauty & cosmetics stores
13%
of Beauty & Cosmetics stores use judge.me
15%
of Beauty & Cosmetics stores use Klarna
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Feb 2025
Below average catalog size
Top 60% by catalog size
high
Strong content (170 blogs, 71 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Feb 2025
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About Merwave
Merwave is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 29 products organized across 11 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Merwave uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Merwave achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Merwave uses judge.me for customer reviews and offers Klarna for payment flexibility. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Merwave ranks #341 out of 572 stores we track. This places them in the top 60% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 18, 2026
