Beauty28
beauty28.co.uk
Beauty at 28 is an award-winning beauty salon located in Jesmond, Newcastle, specializing in professional skincare treatments and aesthetic procedures including microneedling, anti-wrinkle injections, dermal fillers, and brow services. The salon focuses on providing researched beauty treatments and technologies delivered by trained professionals.
Products
182
Collections
35
Pages
70
Blog Posts
55
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 21 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
+5 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
59% below average
182 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
59% below average
avg
44% below average
avg
112% above average
avg
6% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (55 blogs, 70 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Beauty28
Beauty28 is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 182 products organized across 35 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Beauty28 uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Beauty28 achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 73/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Beauty28 has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Beauty28 ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026
