Beautybase
beautybase.com
Beauty Base is a UK-based online perfume and fragrance retailer specializing in designer fragrances for men and women, including celebrity perfumes, classic fragrances, and alcohol-free options from leading brands. The store offers free UK delivery on orders over £35 and curates an exclusive collection of high-end beauty products alongside its fragrance selection.
Products
7,057
Collections
796
Pages
16
Blog Posts
72
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#3 in Perfume & Cologne
Top 2% of stores
876% above average
7,057 products vs 723 avg
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
876% above average
avg
1492% above average
avg
36% below average
avg
20% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Mar 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About Beautybase
Beautybase is a perfume & cologne ecommerce store built on shopify and operating in GB. The store currently offers 7,057 products organized across 796 collections, making it larger than average for the perfume & cologne category.
Theme and Design
Beautybase uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Beautybase uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Beautybase ranks #3 out of 127 stores we track. This places them in the top 2% of perfume & cologne stores by product catalog size.
Last scanned
Mar 11, 2026
