Joloves
joloves.com
Jo Loves is a luxury fragrance brand founded by renowned fragrance designer Jo 2.0, specializing in innovative perfumes, scented candles, bath and body products, and home fragrance items. The brand is known for bold scent combinations and storytelling through fragrance, positioning itself as a trailblazer in the luxury fragrance industry.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
287
Collections
145
Pages
56
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Perfume & Cologne category average (55)
- Fix INP: Interaction delay is poor - reduce JavaScript and optimise event handlers
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15690 / 16375
Faster than 4% of stores
Perfume & Cologne Ranking
#82 / 89
Top 92% in category
Category Avg Performance
55
-26 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
604ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
388ms
Time to First Byte
11.5s
Speed Index
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#27 in Perfume & Cologne
Top 21% of stores
60% below average
287 products vs 723 avg
Slower than 92% of Perfume & Cologne stores
PageSpeed score: 29/100
+24 products
Over the past month
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
60% below average
avg
190% above average
avg
124% above average
avg
77% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+9%)
Added 24 products last month
9 months
Since Jul 2025
Larger than 75% of category
Top 21% by catalog size
high
Strong content (21 blogs, 56 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
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About Joloves
Joloves is a perfume & cologne ecommerce store built on shopify and operating in GB. The store currently offers 287 products organized across 145 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Joloves uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Joloves achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Joloves uses Yotpo for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Joloves ranks #27 out of 127 stores we track. This places them in the top 21% of perfume & cologne stores by product catalog size. Over the past month, the store has grown its catalog by 24 products.
Last scanned
Feb 18, 2026
