Minimal - Beautybutikken
beautybutikken.no
BeautyButikken is a Norwegian online skincare retailer specializing in premium skincare products from established international brands including BABOR, BIOLINE, Akileine, Mavala, and Decléor. The store offers a comprehensive range of skincare solutions including cleansers, day and night creams, serums, masks, eye creams, and body care products.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
184
Collections
25
Pages
5
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13670 / 16375
Faster than 17% of stores
Beauty & Skincare Ranking
#651 / 859
Top 76% in category
Category Avg Performance
54
-12 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#197 in Beauty & Skincare
Top 17% of stores
59% below average
184 products vs 445 avg
Slower than 76% of Beauty & Skincare stores
PageSpeed score: 42/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
59% below average
avg
60% below average
avg
85% below average
avg
75% below average
avg
Category Intelligence
How Minimal - Beautybutikken compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 17% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Minimal - Beautybutikken
Minimal - Beautybutikken is a beauty & skincare ecommerce store built on and operating in NO. The store currently offers 184 products organized across 25 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Minimal - Beautybutikken uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Minimal - Beautybutikken achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal - Beautybutikken has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Minimal - Beautybutikken ranks #197 out of 1155 stores we track. This places them in the top 17% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
