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Debut

beautybybaker.com

Beauty by Baker is a skincare and hair care brand specializing in organic, natural products designed to improve personal beauty routines. The company offers multiple collections including their Original Collection and Mens' Collection, featuring items such as body butters and conditioners made with high-quality natural ingredients.

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Products

9

Collections

3

Pages

8

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

41/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content9/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#7513 / 16375

Faster than 54% of stores

Beauty & Skincare Ranking

#315 / 859

Top 37% in category

Category Avg Performance

54

+6 above avg

Category Avg LCP

2.1s

60

Performance

97

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#898 in Beauty & Skincare

Below 78% of stores

98% below average

9 products vs 445 avg

Faster than 63% of Beauty & Skincare stores

PageSpeed score: 60/100

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products9 / avg 445

98% below average

avg

Collections3 / avg 62

95% below average

avg

Pages8 / avg 33

76% below average

avg

Blog Posts3 / avg 52

94% below average

avg

Category Intelligence

How Debut compares to other beauty & skincare stores

Theme Adoption

9%

of Beauty & Skincare stores use this theme

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 78% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Basic stack

No review platform (39% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

9 products3 collections8 pages3 blogs

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About Debut

Debut is a beauty & skincare ecommerce store built on and operating in ES. The store currently offers 9 products organized across 3 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.

Performance Analysis

Based on Google PageSpeed Insights, Debut achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Debut ranks #898 out of 1155 stores we track. This places them in the top 78% of beauty & skincare stores by product catalog size.

Last scanned

Feb 24, 2026

Debut | Beauty & Skincare Store Analysis | CommerceRank