shopify-beauty-frontier/main
beautyfrontier.com
Beauty Frontier is the official North American distributor for luxury beauty and fragrance brands including ALTAIA, Eau d'Italie Le Sirenuse, Ligne St. Barth, and Harris Reed. The store specializes in premium fragrances, colognes, scent diffusers, and coordinated skincare and body care products from curated international brands.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
89
Collections
15
Pages
16
Blog Posts
141
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12842 / 16375
Faster than 22% of stores
Perfume & Cologne Ranking
#68 / 89
Top 76% in category
Category Avg Performance
55
-9 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#53 in Perfume & Cologne
Above average (top 42%)
88% below average
89 products vs 723 avg
Slower than 76% of Perfume & Cologne stores
PageSpeed score: 46/100
No BNPL options
64% of Perfume & Cologne stores offer PayPal
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
88% below average
avg
70% below average
avg
36% below average
avg
57% above average
avg
Category Intelligence
How shopify-beauty-frontier/main compares to other perfume & cologne stores
Insights
- 64% of Perfume & Cologne stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 42% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About shopify-beauty-frontier/main
shopify-beauty-frontier/main is a perfume & cologne ecommerce store built on and operating in US. The store currently offers 89 products organized across 15 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
shopify-beauty-frontier/main uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, shopify-beauty-frontier/main achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, shopify-beauty-frontier/main has not implemented a third-party review platform. Compared to other perfume & cologne stores, 64% of perfume & cologne stores offer paypal
Competitive Positioning
Within the Perfume & Cologne category, shopify-beauty-frontier/main ranks #53 out of 127 stores we track. This places them in the top 42% of perfume & cologne stores by product catalog size.
Last scanned
Feb 24, 2026
