Floralstreet
floralstreet.com
Floral Street is a vegan and sustainable fragrance brand inspired by London, specializing in eau de parfum colognes, perfume mists, and gift sets. The store offers a curated collection of floral and gourmand fragrances at various price points, alongside complementary bath, body, and home fragrance products.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
71
-1Collections
149
Pages
30
Blog Posts
22
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Perfume & Cologne category average (55)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Perfume & Cologne Ranking
#2 / 89
Top 2% in category
Category Avg Performance
55
-16 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.010
Cumulative Layout Shift
188ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#1 in Perfume & Cologne
Top 1% of stores
90% below average
71 products vs 723 avg
Faster than 98% of Perfume & Cologne stores
PageSpeed score: 39/100
-1 products
Over the past month
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
90% below average
avg
198% above average
avg
20% above average
avg
76% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Feb 2026
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About Floralstreet
Floralstreet is a perfume & cologne ecommerce store built on shopify and operating in US. The store currently offers 71 products organized across 149 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Floralstreet uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Floralstreet achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Floralstreet uses Yotpo for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Floralstreet ranks #1 out of 127 stores we track. This places them in the top 1% of perfume & cologne stores by product catalog size. Over the past month, the store has reduced its catalog by 1 products.
Last scanned
Feb 23, 2026
