Mood
mood.london
Mood London is a luxury fragrance brand that creates premium perfume oils compounded with fractionated coconut oil, offered in travel-size rollerball bottles. The brand also sells perfume sprays, diffuser oils, and home candles, with products available for individual purchase or through a flexible monthly subscription service.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
133
Collections
11
Pages
11
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Perfume & Cologne category average (55)
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14292 / 16375
Faster than 13% of stores
Perfume & Cologne Ranking
#72 / 89
Top 81% in category
Category Avg Performance
55
-16 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
71ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
478ms
Time to First Byte
8.7s
Speed Index
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#42 in Perfume & Cologne
Above average (top 33%)
82% below average
133 products vs 723 avg
Slower than 81% of Perfume & Cologne stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
82% below average
avg
78% below average
avg
56% below average
avg
100% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 33% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Mood
Mood is a perfume & cologne ecommerce store built on shopify and operating in US. The store currently offers 133 products organized across 11 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Mood uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Mood achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 73/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mood has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Mood ranks #42 out of 127 stores we track. This places them in the top 33% of perfume & cologne stores by product catalog size.
Last scanned
Feb 19, 2026
