Beautyrules
beautyrules.co.uk
Beauty Rules UK is a professional beauty supplier offering specialized products for lash and brow treatments, including Elleebana Lash Lift systems, brow lamination products, Belmacil tints, and related beauty supplies. The store also provides online training courses and caters to beauty professionals and salons with both retail and salon-sized kits.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
263
Collections
58
Pages
33
Blog Posts
56
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-9 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
111ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
17% below average
263 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
17% below average
avg
12% above average
avg
74% above average
avg
107% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (56 blogs, 33 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Beautyrules
Beautyrules is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 263 products organized across 58 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Beautyrules uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Beautyrules achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 99/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Beautyrules uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Beautyrules ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 23, 2026
