Back to Directory

Edshair

shopify

edshair.co.uk

Eds Hair is a professional hair salon and beauty service provider specializing in Brazilian Blow Dry treatments, hair coloring, cutting, and styling services for men, women, and children. The store features professional hair care brands including Schwarzkopf Professional, Fibre Clinix, and BlondeMe treatments, along with gift vouchers and professional hair care products.

Beauty & Cosmetics
Bespoke
GB / GBP
Reputon
PayPal +1
Visit Store

Performance Needs Attention

This store scores 15/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

279

Collections

119

Pages

34

Blog Posts

23

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 41 points below Beauty & Cosmetics category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#16200 / 16375

Faster than 1% of stores

Beauty & Cosmetics Ranking

#401 / 403

Top 100% in category

Category Avg Performance

56

-41 below avg

Category Avg LCP

1.9s

15

Performance

85

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#104 in Beauty & Cosmetics

Top 18% of stores

11% below average

279 products vs 315 avg

Slower than 100% of Beauty & Cosmetics stores

PageSpeed score: 15/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products279 / avg 315

11% below average

avg

Collections119 / avg 52

129% above average

avg

Pages34 / avg 19

79% above average

avg

Blog Posts23 / avg 27

15% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Reputon

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 18% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

279 products119 collections34 pages23 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Edshair

Edshair is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 279 products organized across 119 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Edshair uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Edshair achieves a performance score of 15/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Edshair uses Reputon for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Edshair ranks #104 out of 572 stores we track. This places them in the top 18% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 19, 2026

Edshair | Beauty & Cosmetics Store Analysis | CommerceRank