Pipeline 07-2023 - updated
befraiche.com
Be Fraiche is an Australian skincare brand that offers gentle, high-quality natural skincare products specifically formulated for sensitive skin. The store provides a range of face care products, bundles, beauty tools, and starter sets, with options categorized by skin type including oily, combination, dry, acne-prone, and mature skin.
Products
24
Collections
20
Pages
22
Blog Posts
41
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9473 / 16375
Faster than 42% of stores
Beauty & Skincare Ranking
#398 / 859
Top 46% in category
Category Avg Performance
54
+2 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#689 in Beauty & Skincare
Below 60% of stores
95% below average
24 products vs 445 avg
Faster than 54% of Beauty & Skincare stores
PageSpeed score: 56/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
95% below average
avg
68% below average
avg
33% below average
avg
21% below average
avg
Category Intelligence
How Pipeline 07-2023 - updated compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
PipelineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 60% by catalog size
low
Basic content (22 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
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About Pipeline 07-2023 - updated
Pipeline 07-2023 - updated is a beauty & skincare ecommerce store built on and operating in GB. The store currently offers 24 products organized across 20 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Pipeline 07-2023 - updated uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pipeline 07-2023 - updated achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pipeline 07-2023 - updated has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Pipeline 07-2023 - updated ranks #689 out of 1155 stores we track. This places them in the top 60% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
