Latest Dev WORK
behuppy.com
Huppy sells plastic-free toothpaste tablets in reusable, refillable containers with fully compostable packaging. The brand focuses on natural, sustainable oral care products that are vegan, SLS-free, gluten-free, non-GMO, and fluoride-free.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
10
Collections
5
Pages
48
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12014 / 16375
Faster than 27% of stores
Beauty & Skincare Ranking
#562 / 859
Top 65% in category
Category Avg Performance
54
-5 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.020
Cumulative Layout Shift
140ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#876 in Beauty & Skincare
Below 76% of stores
98% below average
10 products vs 445 avg
Slower than 65% of Beauty & Skincare stores
PageSpeed score: 49/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
98% below average
avg
92% below average
avg
45% above average
avg
87% below average
avg
Category Intelligence
How Latest Dev WORK compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 76% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Latest Dev WORK
Latest Dev WORK is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 10 products organized across 5 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Latest Dev WORK uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Latest Dev WORK achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Latest Dev WORK has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Latest Dev WORK ranks #876 out of 1155 stores we track. This places them in the top 76% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
