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Dawn

aesthetic-excellence.co.uk

Aesthetic Excellence is a professional beauty and skincare supplier offering premium products specifically designed for medical aesthetics practitioners. The store caters to professionals in the aesthetic medicine industry with educational resources and mentoring services alongside their product offerings.

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Products

11

Collections

2

Pages

3

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

F

39/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content7/15 (Basic)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#6056 / 16375

Faster than 63% of stores

Beauty & Skincare Ranking

#257 / 859

Top 30% in category

Category Avg Performance

54

+9 above avg

Category Avg LCP

2.1s

63

Performance

90

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#865 in Beauty & Skincare

Below 75% of stores

98% below average

11 products vs 445 avg

Faster than 70% of Beauty & Skincare stores

PageSpeed score: 63/100

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products11 / avg 445

98% below average

avg

Collections2 / avg 62

97% below average

avg

Pages3 / avg 33

91% below average

avg

Blog Posts4 / avg 52

92% below average

avg

Category Intelligence

How Dawn compares to other beauty & skincare stores

Theme Adoption

9%

of Beauty & Skincare stores use this theme

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 75% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Basic stack

No review platform (39% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

11 products2 collections3 pages4 blogs

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About Dawn

Dawn is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 11 products organized across 2 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.

Performance Analysis

Based on Google PageSpeed Insights, Dawn achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Dawn ranks #865 out of 1155 stores we track. This places them in the top 75% of beauty & skincare stores by product catalog size.

Last scanned

Feb 24, 2026

Dawn | Beauty & Skincare Store Analysis | CommerceRank