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Bellamoore

shopify

bellamoore.co.uk

Bella Moore is a luxury beauty and haircare brand specializing in protective styling solutions, high-quality hair extensions, wigs, and complementary skin and hair products. The store offers both retail products and professional hair services including braiding, coloring, treatments, and extensions.

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Products

146

Collections

33

Pages

28

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Skincare Ranking

#6 / 859

Top 1% in category

Category Avg Performance

54

-1 below avg

Category Avg LCP

2.1s

Faster than avg

53

Performance

77

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

158ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBgood

443ms

Time to First Byte

SIpoor

9.1s

Speed Index

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#16 in Beauty & Skincare

Top 1% of stores

67% below average

146 products vs 445 avg

Faster than 99% of Beauty & Skincare stores

PageSpeed score: 53/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products146 / avg 445

67% below average

avg

Collections33 / avg 62

47% below average

avg

Pages28 / avg 33

15% below average

avg

Blog Posts3 / avg 52

94% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (28 pages)

Tech Stack Maturity

Developing stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

Store Timeline & History

Feb 2026

146 products33 collections28 pages3 blogs

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About Bellamoore

Bellamoore is a beauty & skincare ecommerce store built on shopify and operating in ZA. The store currently offers 146 products organized across 33 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Bellamoore uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Bellamoore achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bellamoore has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Bellamoore ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.

Last scanned

Feb 22, 2026

Bellamoore | Beauty & Skincare Store Analysis | CommerceRank