Brooklyn
bellezzasi.com
BellezzaSi is a custom skincare solutions provider leveraging over 30 years of industry expertise to offer personalized skincare products for both men and women. The store combines prescribed products with educational guidance to help customers achieve their skincare goals.
Products
8
Collections
3
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
36/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#7521 / 16375
Faster than 54% of stores
Beauty & Skincare Ranking
#316 / 859
Top 37% in category
Category Avg Performance
54
+6 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#927 in Beauty & Skincare
Below 80% of stores
98% below average
8 products vs 445 avg
Faster than 63% of Beauty & Skincare stores
PageSpeed score: 60/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
98% below average
avg
95% below average
avg
91% below average
avg
94% below average
avg
Category Intelligence
How Brooklyn compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BrooklynType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 80% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Brooklyn
Brooklyn is a beauty & skincare ecommerce store built on and operating in NL. The store currently offers 8 products organized across 3 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Brooklyn uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brooklyn achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brooklyn has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Brooklyn ranks #927 out of 1155 stores we track. This places them in the top 80% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
