Besttoday
besttoday.co
Best Today® is a planning and wellness brand that sells daily, weekly, and monthly planning journals and stationery products designed to help customers build intentional routines and sustainable habits. The store also offers online courses and programs focused on productivity, wellness, and lifestyle organization.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
60
Collections
20
Pages
43
Blog Posts
252
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Books & Stationery category average (60)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13106 / 16375
Faster than 20% of stores
Books & Stationery Ranking
#236 / 273
Top 86% in category
Category Avg Performance
60
-15 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#236 in Books & Stationery
Below 57% of stores
97% below average
60 products vs 2,250 avg
Slower than 86% of Books & Stationery stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
97% below average
avg
78% below average
avg
115% above average
avg
546% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 57% by catalog size
high
Strong content (252 blogs, 43 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Besttoday
Besttoday is a books & stationery ecommerce store built on Shopify and operating in BR. The store currently offers 60 products organized across 20 collections, making it comparable in size for the books & stationery category.
Theme and Design
Besttoday uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Besttoday achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Besttoday uses judge.me for customer reviews and offers Pipe, PayPal, Affirm, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Besttoday ranks #236 out of 412 stores we track. This places them in the top 57% of books & stationery stores by product catalog size.
Last scanned
Feb 25, 2026
