Bethatone
bethatone.org
BE THAT ONE is a beauty cosmetics brand offering affordable luxury beauty products including eyelashes, lip gloss, adhesive, and eyeliner pens. The brand positions itself as providing high-quality cosmetic looks at accessible price points.
Products
18
Collections
4
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#3937 / 16375
Faster than 76% of stores
Beauty & Cosmetics Ranking
#93 / 403
Top 23% in category
Category Avg Performance
56
+12 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#391 in Beauty & Cosmetics
Below 68% of stores
94% below average
18 products vs 315 avg
Faster than 77% of Beauty & Cosmetics stores
PageSpeed score: 68/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
94% below average
avg
92% below average
avg
68% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 68% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
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About Bethatone
Bethatone is a beauty & cosmetics ecommerce store built on Shopify and operating in ES. The store currently offers 18 products organized across 4 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Bethatone uses the Sense theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bethatone achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bethatone has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Bethatone ranks #391 out of 572 stores we track. This places them in the top 68% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
