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Blockshop [Re-Launch]

billiegoat.com.au

Billie Goat is an Australian-made and owned skincare brand that produces goat's milk soap and skincare products formulated to relieve dry, sensitive, irritated, and eczema-prone skin. Their range uses natural ingredients and premium oils, catering to babies, adults, and mature skin types.

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Products

19

Collections

12

Pages

20

Blog Posts

13

CommerceRank Score

Overall store health assessment based on 5 key factors

D

41/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#9479 / 16375

Faster than 42% of stores

Beauty & Skincare Ranking

#399 / 859

Top 46% in category

Category Avg Performance

54

+2 above avg

Category Avg LCP

2.1s

56

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#762 in Beauty & Skincare

Below 66% of stores

96% below average

19 products vs 445 avg

Faster than 54% of Beauty & Skincare stores

PageSpeed score: 56/100

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products19 / avg 445

96% below average

avg

Collections12 / avg 62

81% below average

avg

Pages20 / avg 33

39% below average

avg

Blog Posts13 / avg 52

75% below average

avg

Category Intelligence

How Blockshop [Re-Launch] compares to other beauty & skincare stores

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 66% by catalog size

Content Investment

low

Basic content (20 pages)

Tech Stack Maturity

Basic stack

No review platform (39% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Early stage

International

Store Timeline & History

Feb 2026

19 products12 collections20 pages13 blogs

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About Blockshop [Re-Launch]

Blockshop [Re-Launch] is a beauty & skincare ecommerce store built on and operating in AU. The store currently offers 19 products organized across 12 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Blockshop [Re-Launch] uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Blockshop [Re-Launch] achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Blockshop [Re-Launch] has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Blockshop [Re-Launch] ranks #762 out of 1155 stores we track. This places them in the top 66% of beauty & skincare stores by product catalog size.

Last scanned

Feb 24, 2026

Blockshop [Re-Launch] | Beauty & Skincare Store Analysis | CommerceRank