Habitcosmetics
habitcosmetics.com
Habit Cosmetics is a clean beauty brand offering non-toxic vegan nail polish, organic cruelty-free makeup, and skincare products. The brand emphasizes sustainable packaging, natural ingredients, and inclusive formulations designed for all skin tones.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
69
Collections
29
Pages
29
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#15304 / 16375
Faster than 7% of stores
Beauty & Skincare Ranking
#775 / 859
Top 90% in category
Category Avg Performance
54
-21 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#393 in Beauty & Skincare
Above average (top 34%)
84% below average
69 products vs 445 avg
Slower than 90% of Beauty & Skincare stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
84% below average
avg
53% below average
avg
12% below average
avg
67% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 34% by catalog size
low
Basic content (29 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Habitcosmetics
Habitcosmetics is a beauty & skincare ecommerce store built on Shopify and operating in AU. The store currently offers 69 products organized across 29 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Habitcosmetics uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Habitcosmetics achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Habitcosmetics has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Habitcosmetics ranks #393 out of 1155 stores we track. This places them in the top 34% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
