Dawn
billyandboo.com
BILLY & BOO is an Australian owned retail and wholesale brand specializing in curated homeware and home décor products. Their collection features ceramic vases, decorative pots, candles, dry and preserved flowers, along with a smaller selection of women's formal dresses and giftware items.
Products
142
Collections
11
Pages
7
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5172 / 16375
Faster than 68% of stores
Homeware Ranking
#160 / 457
Top 35% in category
Category Avg Performance
58
+7 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#334 in Homeware
Above average (top 50%)
84% below average
142 products vs 898 avg
Faster than 65% of Homeware stores
PageSpeed score: 65/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
84% below average
avg
86% below average
avg
65% below average
avg
93% below average
avg
Category Intelligence
How Dawn compares to other homeware stores
10%
of Homeware stores use this theme
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 50% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Dawn
Dawn is a homeware ecommerce store built on and operating in AU. The store currently offers 142 products organized across 11 collections, making it comparable in size for the homeware category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Dawn ranks #334 out of 673 stores we track. This places them in the top 50% of homeware stores by product catalog size.
Last scanned
Feb 24, 2026
