Back to Directory

Tullibee

shopify

tullibee.co.uk

Tullibee is a Manchester-based homeware and accessories brand specializing in bold, colorful products including cushions, blankets, customizable calendars, and statement jewelry. All items are thoughtfully designed and hand-crafted, targeting customers who want to add vibrant color and joy to their everyday spaces.

Homeware
Minimal
AU / AUD
judge.me
PayPal +1
Visit Store

Performance Needs Attention

This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

98

Collections

27

Pages

21

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content13/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 26 points below Homeware category average (58)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Homeware Ranking

#1 / 457

Top 0% in category

Category Avg Performance

58

-26 below avg

Category Avg LCP

2.0s

32

Performance

80

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

6.2s

Speed Index

Store Audit

Actionable insights compared to 673 Homeware stores

#2 in Homeware

Top 0% of stores

89% below average

98 products vs 898 avg

Faster than 100% of Homeware stores

PageSpeed score: 32/100

Category Benchmarks

Compared to 673 stores in Homeware

Products98 / avg 898

89% below average

avg

Collections27 / avg 78

65% below average

avg

Pages21 / avg 20

5% above average

avg

Blog Posts4 / avg 29

86% below average

avg

Theme & Design

Theme Name

Minimal

Type

Theme Store

Theme Store ID

380

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalLegacy Theme

Store Timeline & History

Feb 2026

98 products27 collections21 pages4 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Tullibee

Tullibee is a homeware ecommerce store built on shopify and operating in AU. The store currently offers 98 products organized across 27 collections, making it comparable in size for the homeware category.

Theme and Design

Tullibee uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Tullibee achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Tullibee uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Homeware category, Tullibee ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.

Last scanned

Feb 22, 2026

Tullibee | Homeware Store Analysis | CommerceRank