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Phillipsandcheers

shopify

phillipsandcheers.com

Phillips & Cheers offers home furnishings created using fine vintage florals and chintz fabrics, including cushions, lighting fixtures, designer prints, and decorative accessories. The brand caters to traditional and period home styling, with products featured in lifestyle publications such as Period Living, English Home, and Country & Reclaim.

Homeware
Boundless
LT / EUR
PayPal
Visit Store

Products

139

Collections

37

Pages

7

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

C

58/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 21 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Homeware Ranking

#1 / 457

Top 0% in category

Category Avg Performance

58

-2 below avg

Category Avg LCP

2.0s

56

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#2 in Homeware

Top 0% of stores

85% below average

139 products vs 898 avg

Faster than 100% of Homeware stores

PageSpeed score: 56/100

Category Benchmarks

Compared to 673 stores in Homeware

Products139 / avg 898

85% below average

avg

Collections37 / avg 78

53% below average

avg

Pages7 / avg 20

65% below average

avg

Blog Posts2 / avg 29

93% below average

avg

Theme & Design

Theme Name

Boundless

Type

Theme Store

Theme Store ID

766

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (7 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

139 products37 collections7 pages2 blogs

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About Phillipsandcheers

Phillipsandcheers is a homeware ecommerce store built on shopify and operating in LT. The store currently offers 139 products organized across 37 collections, making it comparable in size for the homeware category.

Theme and Design

Phillipsandcheers uses the Boundless theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Phillipsandcheers achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Phillipsandcheers has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Phillipsandcheers ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.

Last scanned

Feb 23, 2026

Phillipsandcheers | Homeware Store Analysis | CommerceRank