Directfloristsupplies
directfloristsupplies.co.uk
Direct Florist Supplies is a UK-based wholesale supplier of florist materials and decorative floral products. They offer artificial flowers, dried flowers, wreaths, garlands, moss, wire frames, picks, ribbons, and seasonal collections including Christmas and Mother's Day items, primarily serving professional florists and craft enthusiasts.
Products
2,877
Collections
121
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
+4 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.5s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
203% above average
2,877 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
203% above average
avg
142% above average
avg
80% below average
avg
91% below average
avg
Category Intelligence
How Directfloristsupplies compares to other arts & crafts stores
12%
of Arts & Crafts stores use this theme
10%
of Arts & Crafts stores use Klarna
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Directfloristsupplies
Directfloristsupplies is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 2,877 products organized across 121 collections, making it larger than average for the arts & crafts category.
Theme and Design
Directfloristsupplies uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of arts & crafts stores.
Performance Analysis
Based on Google PageSpeed Insights, Directfloristsupplies achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Directfloristsupplies has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, Directfloristsupplies ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
