new-blass/main
blassyourass.com
Blass Beauty is a skincare-focused ecommerce store offering specialized beauty products including their signature skin tone corrector stick applicator, along with skincare treatments, makeup, beauty tools, and home fragrance items. The brand positions itself as providing med spa-quality skincare results for at-home use.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
21
Collections
7
Pages
38
Blog Posts
48
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15152 / 16375
Faster than 7% of stores
Beauty & Skincare Ranking
#767 / 859
Top 89% in category
Category Avg Performance
54
-20 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#728 in Beauty & Skincare
Below 63% of stores
95% below average
21 products vs 445 avg
Slower than 89% of Beauty & Skincare stores
PageSpeed score: 34/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
95% below average
avg
89% below average
avg
15% above average
avg
8% below average
avg
Category Intelligence
How new-blass/main compares to other beauty & skincare stores
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 63% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About new-blass/main
new-blass/main is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 21 products organized across 7 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
new-blass/main uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, new-blass/main achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, new-blass/main has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, new-blass/main ranks #728 out of 1155 stores we track. This places them in the top 63% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
