Natureofthings
natureofthings.com
Nature of Things is a beauty and personal care brand offering elevated hair, body, hand, and fragrance products formulated with plant-based and natural origin ingredients. The store specializes in natural and clean beauty products designed for daily use across multiple personal care categories.
Products
23
Collections
20
Pages
13
Blog Posts
18
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#9317 / 16375
Faster than 43% of stores
Beauty & Skincare Ranking
#384 / 859
Top 45% in category
Category Avg Performance
54
+2 above avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
108ms
Interaction to Next Paint
Additional Metrics
3.0s
First Contentful Paint
1006ms
Time to First Byte
9.5s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#697 in Beauty & Skincare
Below 60% of stores
95% below average
23 products vs 445 avg
Faster than 55% of Beauty & Skincare stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
95% below average
avg
68% below average
avg
61% below average
avg
65% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Dec 2024
Below average catalog size
Top 60% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Jul 2025
Jun 2025
Apr 2025
Mar 2025
Mar 2025
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About Natureofthings
Natureofthings is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 23 products organized across 20 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Natureofthings uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Natureofthings achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Natureofthings has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Natureofthings ranks #697 out of 1155 stores we track. This places them in the top 60% of beauty & skincare stores by product catalog size.
Last scanned
Feb 18, 2026
