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Updated copy of Dawn

blusparkle.com

BluSparkle LLC is a gift and lifestyle products store offering thoughtfully curated items including graphic apparel, accessories, and novelty products designed to appeal to multiple life stages and occasions. The brand positions itself around humor, creativity, and meaningful gift-giving with products like sarcastic-themed apparel.

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Products

1,472

Collections

223

Pages

20

Blog Posts

7

CommerceRank Score

Overall store health assessment based on 5 key factors

B

74/100

performance20/25 (Good)
catalog25/25 (Large catalog)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#1172 / 16375

Faster than 93% of stores

Gifts & Hampers Ranking

#57 / 868

Top 7% in category

Category Avg Performance

59

+18 above avg

Category Avg LCP

1.7s

77

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1277 Gifts & Hampers stores

#138 in Gifts & Hampers

Top 11% of stores

42% above average

1,472 products vs 1,035 avg

Faster than 93% of Gifts & Hampers stores

PageSpeed score: 77/100

No BNPL options

64% of Gifts & Hampers stores offer PayPal

Category Benchmarks

Compared to 1277 stores in Gifts & Hampers

Products1,472 / avg 1,035

42% above average

avg

Collections223 / avg 79

182% above average

avg

Pages20 / avg 39

49% below average

avg

Blog Posts7 / avg 53

87% below average

avg

Category Intelligence

How Updated copy of Dawn compares to other gifts & hampers stores

Theme Adoption

12%

of Gifts & Hampers stores use this theme

Insights

  • 64% of Gifts & Hampers stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 11% by catalog size

Content Investment

low

Basic content (20 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

1,472 products223 collections20 pages7 blogs

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About Updated copy of Dawn

Updated copy of Dawn is a gifts & hampers ecommerce store built on and operating in US. The store currently offers 1,472 products organized across 223 collections, making it larger than average for the gifts & hampers category.

Theme and Design

Updated copy of Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.

Performance Analysis

Based on Google PageSpeed Insights, Updated copy of Dawn achieves a performance score of 77/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Updated copy of Dawn has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal

Competitive Positioning

Within the Gifts & Hampers category, Updated copy of Dawn ranks #138 out of 1277 stores we track. This places them in the top 11% of gifts & hampers stores by product catalog size.

Last scanned

Feb 24, 2026

Updated copy of Dawn | Gifts & Hampers Store Analysis | CommerceRank