Reformation
bnapothecary.com
B&N Apothecary is a beauty and skincare brand that specializes in naturally formulated products for face, body, and hair care. The store emphasizes clean, pronounceable ingredients and offers a curated selection of apothecary-style beauty products with seasonal collections.
Products
22
Collections
4
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
40/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#9488 / 16375
Faster than 42% of stores
Beauty & Skincare Ranking
#400 / 859
Top 47% in category
Category Avg Performance
54
+2 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#716 in Beauty & Skincare
Below 62% of stores
95% below average
22 products vs 445 avg
Faster than 53% of Beauty & Skincare stores
PageSpeed score: 56/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
95% below average
avg
94% below average
avg
85% below average
avg
94% below average
avg
Category Intelligence
How Reformation compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
ReformationType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 62% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Reformation
Reformation is a beauty & skincare ecommerce store built on and operating in SI. The store currently offers 22 products organized across 4 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Reformation uses the Reformation theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Reformation achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Reformation has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Reformation ranks #716 out of 1155 stores we track. This places them in the top 62% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
