Forest Fern
forest-fern.com
Forest & Fern is a holistic beauty and wellness brand offering clean skincare products, personalized nutritional aesthetics skin coaching, and curated supplements through their Fullscript dispensary. The brand emphasizes a comprehensive approach to beauty by addressing skin health through both topical products and internal wellness support.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
22
Collections
13
Pages
12
Blog Posts
12
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14140 / 16375
Faster than 14% of stores
Beauty & Skincare Ranking
#689 / 859
Top 80% in category
Category Avg Performance
54
-14 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#717 in Beauty & Skincare
Below 62% of stores
95% below average
22 products vs 445 avg
Slower than 80% of Beauty & Skincare stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
95% below average
avg
79% below average
avg
64% below average
avg
77% below average
avg
Category Intelligence
How Forest Fern compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
12%
of Beauty & Skincare stores use Zip (Quadpay)
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 62% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Forest Fern
Forest Fern is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 22 products organized across 13 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Forest Fern uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Forest Fern achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Forest Fern has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Forest Fern ranks #717 out of 1155 stores we track. This places them in the top 62% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
