Motion
boardofmissoula.com
Board of Missoula is Montana's premiere skateboard and snowboard shop, offering a comprehensive selection of skateboards, snowboards, boots, bindings, outerwear, and related accessories. Operating since 1989, the store carries hard goods, apparel, and equipment from established brands for both skateboarding and snowboarding enthusiasts.
Products
2,377
Collections
40
Pages
2
Blog Posts
37
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9264 / 16375
Faster than 43% of stores
Sports & Outdoors Ranking
#380 / 716
Top 53% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
80ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#90 in Sports & Outdoors
Top 8% of stores
144% above average
2,377 products vs 976 avg
Slower than 53% of Sports & Outdoors stores
PageSpeed score: 56/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
144% above average
avg
74% below average
avg
93% below average
avg
39% below average
avg
Category Intelligence
How Motion compares to other sports & outdoors stores
0%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
MotionType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 8% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Motion
Motion is a sports & outdoors ecommerce store built on and operating in US. The store currently offers 2,377 products organized across 40 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Motion uses the Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Motion achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Motion has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Motion ranks #90 out of 1076 stores we track. This places them in the top 8% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
