Unsungherosurf
unsungherosurf.co.uk
Unsunghero is a Pembrokeshire-based surf and skate shop offering hard-to-find surfboards, skateboards, wetsuits, and coastal lifestyle accessories from curated global brands. The store combines performance gear, sustainability-focused products, and authentic surf heritage merchandise for both online and in-store shoppers.
Products
2,370
Collections
200
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#9612 / 16375
Faster than 41% of stores
Sports & Outdoors Ranking
#396 / 716
Top 55% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
409ms
Time to First Byte
11.4s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#91 in Sports & Outdoors
Top 8% of stores
143% above average
2,370 products vs 976 avg
Slower than 55% of Sports & Outdoors stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
143% above average
avg
31% above average
avg
86% below average
avg
95% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 8% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Unsungherosurf
Unsungherosurf is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 2,370 products organized across 200 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Unsungherosurf uses the Kingdom theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Unsungherosurf achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Unsungherosurf has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Unsungherosurf ranks #91 out of 1076 stores we track. This places them in the top 8% of sports & outdoors stores by product catalog size.
Last scanned
Feb 19, 2026
