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CURRENT THEME 5.24

boathouse.us

Boathouse Sports is a premium American-made outerwear brand specializing in performance athletic apparel and custom team uniforms for sports including rowing, lacrosse, rugby, track & field, swimming, and ice hockey. The company offers hand-crafted jackets, windbreakers, GORE-TEX outerwear, and training gear designed for elite athletic performance.

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Performance Needs Attention

This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

178

Collections

246

Pages

126

Blog Posts

175

CommerceRank Score

Overall store health assessment based on 5 key factors

D

45/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 13 points below Sports & Outdoors category average (56)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#13479 / 16375

Faster than 18% of stores

Sports & Outdoors Ranking

#583 / 716

Top 81% in category

Category Avg Performance

56

-13 below avg

Category Avg LCP

1.7s

Slower than avg

43

Performance

88

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

2.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

182ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#441 in Sports & Outdoors

Above average (top 41%)

82% below average

178 products vs 976 avg

Slower than 81% of Sports & Outdoors stores

PageSpeed score: 43/100

No BNPL options

63% of Sports & Outdoors stores offer PayPal

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products178 / avg 976

82% below average

avg

Collections246 / avg 153

61% above average

avg

Pages126 / avg 29

334% above average

avg

Blog Posts175 / avg 61

187% above average

avg

Category Intelligence

How CURRENT THEME 5.24 compares to other sports & outdoors stores

Insights

  • 63% of Sports & Outdoors stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 41% by catalog size

Content Investment

high

Strong content (175 blogs, 126 pages)

Tech Stack Maturity

Basic stack

No review platform (29% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

178 products246 collections126 pages175 blogs

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About CURRENT THEME 5.24

CURRENT THEME 5.24 is a sports & outdoors ecommerce store built on and operating in US. The store currently offers 178 products organized across 246 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

CURRENT THEME 5.24 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, CURRENT THEME 5.24 achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, CURRENT THEME 5.24 has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal

Competitive Positioning

Within the Sports & Outdoors category, CURRENT THEME 5.24 ranks #441 out of 1076 stores we track. This places them in the top 41% of sports & outdoors stores by product catalog size.

Last scanned

Feb 24, 2026

CURRENT THEME 5.24 | Sports & Outdoors Store Analysis | CommerceRank