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308Industries

shopify

308industries.com

.308 Industries manufactures and sells high-quality AR-500 steel shooting targets, target systems, and related accessories handcrafted in the USA. The store also offers a range of firearms accessories, tactical gear, body armor, and emergency supplies catering to shooting enthusiasts and outdoor professionals.

Sports & Outdoors
Bespoke
US / USD
Yotpo
PayPal
Visit Store

Products

194

Collections

26

Pages

3

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#6721 / 16375

Faster than 59% of stores

Sports & Outdoors Ranking

#267 / 716

Top 37% in category

Category Avg Performance

56

+5 above avg

Category Avg LCP

1.7s

Faster than avg

61

Performance

87

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.0s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

75ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.7s

First Contentful Paint

TTFBgood

546ms

Time to First Byte

SIneeds work

4.8s

Speed Index

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#424 in Sports & Outdoors

Above average (top 39%)

80% below average

194 products vs 976 avg

Faster than 63% of Sports & Outdoors stores

PageSpeed score: 61/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products194 / avg 976

80% below average

avg

Collections26 / avg 153

83% below average

avg

Pages3 / avg 29

90% below average

avg

Blog Posts2 / avg 61

97% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 39% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

194 products26 collections3 pages2 blogs

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About 308Industries

308Industries is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 194 products organized across 26 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

308Industries uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, 308Industries achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, 308Industries uses Yotpo for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, 308Industries ranks #424 out of 1076 stores we track. This places them in the top 39% of sports & outdoors stores by product catalog size.

Last scanned

308Industries | Sports & Outdoors Store Analysis | CommerceRank