Ethirteen
ethirteen.com
e*thirteen is a premium mountain bike components manufacturer offering engineered parts including innovative Sidekick hubs and wheels, Helix cassettes, Turbocharger bashguards, and other drivetrain and wheel goods for MTB, eMTB, and gravel riding. The brand positions itself as performance-engineered equipment trusted by riders and racers worldwide.
Products
188
Collections
49
Pages
12
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4107 / 16375
Faster than 75% of stores
Sports & Outdoors Ranking
#157 / 716
Top 22% in category
Category Avg Performance
56
+11 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
107ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#431 in Sports & Outdoors
Above average (top 40%)
81% below average
188 products vs 976 avg
Faster than 78% of Sports & Outdoors stores
PageSpeed score: 67/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
81% below average
avg
68% below average
avg
59% below average
avg
92% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Ethirteen
Ethirteen is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 188 products organized across 49 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Ethirteen uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ethirteen achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ethirteen has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Ethirteen ranks #431 out of 1076 stores we track. This places them in the top 40% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
