Dawn 2.0
bobbyshay.com
Bobby Shay Brands is a luxury beauty retailer offering inclusive foundation, concealer, and skincare-infused makeup products alongside fragrances and skincare items. The brand emphasizes diversity and inclusivity with their 'shayde' range of products designed to celebrate individual beauty.
Products
18
Collections
27
Pages
29
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5630 / 16375
Faster than 66% of stores
Beauty & Skincare Ranking
#242 / 859
Top 28% in category
Category Avg Performance
54
+10 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#778 in Beauty & Skincare
Below 67% of stores
96% below average
18 products vs 445 avg
Faster than 72% of Beauty & Skincare stores
PageSpeed score: 64/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
96% below average
avg
56% below average
avg
12% below average
avg
92% below average
avg
Category Intelligence
How Dawn 2.0 compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 67% by catalog size
low
Basic content (29 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Dawn 2.0
Dawn 2.0 is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 18 products organized across 27 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Dawn 2.0 uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn 2.0 achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn 2.0 has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Dawn 2.0 ranks #778 out of 1155 stores we track. This places them in the top 67% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
