Rare Elements
rare-elements.com
Rare Elements is a clean luxury hair care brand offering a five-piece multi-functional system specifically designed for color-treated, dry, and damaged hair. The collection includes shampoos, conditioners, and hair-scalp treatments that provide professional salon-grade performance without silicone buildup, emphasizing benefits for hair, scalp, and skin health.
Products
18
Collections
19
Pages
17
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11071 / 16375
Faster than 32% of stores
Beauty & Skincare Ranking
#509 / 859
Top 59% in category
Category Avg Performance
54
-2 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#780 in Beauty & Skincare
Below 68% of stores
96% below average
18 products vs 445 avg
Slower than 59% of Beauty & Skincare stores
PageSpeed score: 52/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
96% below average
avg
69% below average
avg
48% below average
avg
60% below average
avg
Theme & Design
Theme Name
UPDATED MASTER COPY 3.21 VERSION 12-28-25
Type
Theme Store
Theme Store ID
3621
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 68% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Rare Elements
Rare Elements is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 18 products organized across 19 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Rare Elements uses the UPDATED MASTER COPY 3.21 VERSION 12-28-25 theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Rare Elements achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Rare Elements uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Rare Elements ranks #780 out of 1155 stores we track. This places them in the top 68% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
