Craft
boonhomeware.com
Boon Homeware is a UK-based homeware retailer established in 2014 that specializes in personalized home décor items including custom pins and height charts. The brand emphasizes quality craftsmanship and offers worldwide shipping with promotional discounts for first-time customers.
Products
71
Collections
9
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11053 / 16375
Faster than 33% of stores
Homeware Ranking
#319 / 457
Top 70% in category
Category Avg Performance
58
-6 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#426 in Homeware
Below 63% of stores
92% below average
71 products vs 898 avg
Slower than 70% of Homeware stores
PageSpeed score: 52/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
92% below average
avg
88% below average
avg
65% below average
avg
90% below average
avg
Category Intelligence
How Craft compares to other homeware stores
4%
of Homeware stores use this theme
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 63% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Craft
Craft is a homeware ecommerce store built on and operating in CA. The store currently offers 71 products organized across 9 collections, making it comparable in size for the homeware category.
Theme and Design
Craft uses the Craft theme from the Shopify Theme Store. This theme choice is used by 4% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Craft achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Craft ranks #426 out of 673 stores we track. This places them in the top 63% of homeware stores by product catalog size.
Last scanned
Feb 24, 2026
