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Tuttopiccolo

shopify

tuttopiccolo.com

Tutto Piccolo is an official online store offering casual children's fashion, homewear, and atelier clothing for infants and kids aged 0-12 years. The brand focuses on classic-inspired styles with renewed aesthetics, featuring collections of bodysuits, dresses, shirts, pants, sweaters, and accessories for newborns, babies, and children.

Baby & Kids
Impulse
ES / EUR
PayPal +1
Visit Store

Performance Needs Attention

This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

293

Collections

437

Pages

25

Blog Posts

112

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Baby & Kids Ranking

#3 / 402

Top 1% in category

Category Avg Performance

56

-9 below avg

Category Avg LCP

1.7s

Slower than avg

47

Performance

93

Accessibility

92

SEO

Core Web Vitals

LCPgood

2.4s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

128ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.3s

First Contentful Paint

TTFBgood

580ms

Time to First Byte

SIpoor

9.6s

Speed Index

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#11 in Baby & Kids

Top 2% of stores

52% below average

293 products vs 612 avg

Faster than 99% of Baby & Kids stores

PageSpeed score: 47/100

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products293 / avg 612

52% below average

avg

Collections437 / avg 95

360% above average

avg

Pages25 / avg 19

32% above average

avg

Blog Posts112 / avg 33

239% above average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

high

Strong content (112 blogs, 25 pages)

Tech Stack Maturity

Mature stack

No review platform (29% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

293 products437 collections25 pages112 blogs

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About Tuttopiccolo

Tuttopiccolo is a baby & kids ecommerce store built on shopify and operating in ES. The store currently offers 293 products organized across 437 collections, making it comparable in size for the baby & kids category.

Theme and Design

Tuttopiccolo uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 5% of baby & kids stores.

Performance Analysis

Based on Google PageSpeed Insights, Tuttopiccolo achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Tuttopiccolo has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Baby & Kids category, Tuttopiccolo ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.

Last scanned

Feb 22, 2026

Tuttopiccolo | Baby & Kids Store Analysis | CommerceRank