Boostoys
boostoys.co.uk
Boo's Toy Shop is an independent toy retailer specializing in high-quality toys and games for babies and young children, including wooden toys, sensory play items, and children's books. The store stocks premium brands such as Jellycat, Little Dutch, Tenderleaf Toys, Bigjigs, Maileg, and other curated toy and play brands focused on developmental and imaginative play.
Products
1,674
-10Collections
87
Pages
6
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Toys & Games Ranking
#10 / 293
Top 3% in category
Category Avg Performance
59
+9 above avg
Category Avg LCP
1.6s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
77ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#9 in Toys & Games
Top 2% of stores
21% below average
1,674 products vs 2,106 avg
Faster than 97% of Toys & Games stores
PageSpeed score: 68/100
-10 products
Over the past month
Category Benchmarks
Compared to 465 stores in Toys & Games
21% below average
avg
6% above average
avg
57% below average
avg
86% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Feb 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
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About Boostoys
Boostoys is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 1,674 products organized across 87 collections, making it comparable in size for the toys & games category.
Theme and Design
Boostoys uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boostoys achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boostoys has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Boostoys ranks #9 out of 465 stores we track. This places them in the top 2% of toys & games stores by product catalog size. Over the past month, the store has reduced its catalog by 10 products.
Last scanned
Feb 23, 2026
